April 11, 2011 (Day 15) — L.E.S.

This week our featured Best-Buy-Booze is none other than New Amsterdam Gin. With a standard bottle at $17 average cost, it falls well within our $25 a bottle price limit.

From the New Amsterdam web site:

Steeped in history, New Amsterdam Gin is the modern expression of a classic spirit.

New York City—settled by the Dutch and dubbed New Amsterdam in 1624—introduced gin to the New World in the late 17th Century.

Today, with an eye toward its Dutch roots, New Amsterdam Gin embodies the energy of contemporary New York City. Edgy, yet refined.

Our sleek bottle echoes the gleaming skyscrapers of Manhattan. Steel and glass. Smooth angles. Modern design.

We originally discovered New Amsterdam on a whim while searching for an affordable gin to offset the cost of some of the more expensive boozes we prefer to stock our bar with. We chose New Amsterdam on a whim, and also on its bottle.

It’s got one sexy bottle. And as I’ve mentioned before, I’m a sucker for good packaging. I know, it’s embarrassing.

Some history of the Lower East Side from Wikipedia:

One of the oldest neighborhoods of the city, the Lower East Side has long been a lower-class worker neighborhood and often a poor and ethnically diverse section of New York. As well as Irish, Italians, Poles, Ukrainians, and other ethnic groups, it once had a sizeable German population and known as Little Germany (Kleindeutschland). Today it is a predominantly Puerto Rican and Dominican community, and in the process of gentrification.

Obviously, most of New Amsterdam’s drinks have a New York-themed name. This one comes directly from their web site.


  • 2 1/2 oz New Amsterdam Gin
  • 1/2 oz fresh lime juice
  • 3/4 oz honey
  • 1 lime wedge

Combine New Amsterdam Gin, fresh lime juice and honey in a cocktail shaker with ice. Shake vigorously for about six seconds. Strain contents into a classic martini glass or a highball. Garnish with a lime wedge.

The drink has a smooth, creamy taste. Almost like a lime sherbert. Very nice and summery. Surprisingly creamy for a drink with no cream ingredients.


— Mark

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