The Great 40 Experiment – Colt 45

The first malt liquor we’re going to be testing out for the Great 40 Experiment has to be Colt 45. I mean, really, there’s no other options.

As a kid raised on Billy Dee Williams, it only makes sense that the finest malt liquor to ever drop a fine ladies panties from 50 yards had to be the first.

From Pabst (who currently owns the brand):

Introduced in 1963 by the Baltimore, Maryland-based National Brewing Company, Colt 45 was named in honor of running back Jerry Hill, who was #45 on the 1963 Baltimore Colts football team.

Through high-profile partnerships with actor Billy Dee Williams and comedian Redd Foxx  — who both appeared in radio, print, and TV advertisements – Colt 45 established itself as the premier malt liquor beverage by the early 1970’s.   It was also during this time that the iconic slogan, “Works Every Time,” became synonymous with the brand.

Now that Snoop’s got the reins, things have taken much more chill, much less funky attitude.

Color: A disturbing, urine-like color. Darker than most lagers, lighter than most ales.

Nose: Strong corn and malt scents.

Taste: Inoffensive, actually. Certainly not a taste to write-home about, but I’m probably not going to pour this down the drain. Just don’t let it warm up, or you’ll have a travesty on your hands. If you’re a beer aficionado, avoid this at all costs. It’s made of Satan’s angry tears.

It works every time!

It works every time!

That doesn’t mean we can’t figure out how to mix with it!

Because of Colt 45’s strong corn flavors it gives it a sweeter flavor. We felt that it would best be mixed with something a bit more bitter, so we created a modified version of the ever-classic Bicicletta cocktail.


  • 3 dashes orange bitters
  • 1 oz Campari bitters
  • Juice from 1/2 lemon
  • Top with Colt 45 Malt Liquor

Take a wine goblet that has been in the freezer. Coat the inside of the goblet with the orange bitters. Place the Campari and lemon juice in a cocktail shaker and shake vigorously until it is well mixed then strain into the prepared goblet. Top with Colt 45 about halfway and then garnish with a lemon twist.




  1. Al Coholic says:

    Like someone who drinks this fuel will have 2 types of bitters. Just skip the bitters, add the lemon and salt the rim. Your now drinking my version of the michelada, the “Liquorlotta.”

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