So, we here at Cocktails, 365 are often wary of recommending expensive liqueurs. They don’t often take center stage of the cocktail, and you can get away with some really solid liqueurs that aren’t too ridicolous. As such, you know you can always rely on us for our recommendation on the higher-end liqueurs and bitters.
We say, unequivocally, that Campari is worth every penny. You may find some imitators out there, but you can always rely on Campari for their consistent, multi-layered bitterness. They can add a bit of splash to any cocktail, no matter what you decide to make. And, unlike a number of other liqueurs, that uniqueness is what gives the drink its defining flavor and character, rather than just hanging in the back in a supporting role.
Pick it up!