Featured Best Buy Booze: Fireball Cinnamon Whisky


July 18, 2011 — Fireball Cinnamon Whisky

We must be completely insane, featuring Fireball Whisky in the middle of one of the hottest summers on record.

But then again, sanity has never really been this web site’s claim to fame.

According to Fireball’s web site:

Rumor has it that Fireball Whisky was forged sometime in the mid-80s during the coldest winter Canada had ever seen, when a mixologist turned mad scientist accidentally created a permanent solution to frostbite. The concoction slowly and quietly made its way around North America for a few years, a sort of secret handshake between veteran bartenders. Fireball took an important turn when several bottles were smuggled to the lower 48 from Canada.  Word got out and now we are just trying to make it fast enough to keep the fire burnin’.

The simpler truth — Fireball is a Canadian whisky that has been infused with cinnamon extract. It’s imported by the Sazerac Company, and averages out to about $20 for the standard 750 ml. And it tastes like a crushed-up atomic fireball in booze.

Nose:

No alcohol smell anywhere in this whiff. The only thing you get is cinnamon. More specifically, it smells dead-on like those red hot candies you used to put on Valentine’s Day cupcakes when you were a kid.

Neat:

Once out of the bottle, you get the scent of the whisky, but the cinnamon is still dominating. Pleasant front burn from the cinnamon and the pleasant afterburn of the whisky. Hard to drink neat unless you’re in the middle of the dead of winter.

On the Rocks:

Smoother, but there’s still that great cinnamon flavor. This creates a challenging base for cocktails, because liquors like this are usually meant to drink straight on the rocks. We’ve never been even-headed enough — or sane enough — to back down from a challenge.

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